Kevin Lee, CEO“Knowing exactly what I want, and being focused to achieve more by doing less empowers me to steer our company to be a prominent gaming content solution provider in the market,” begins Kevin Lee, CEO, Genesis Gaming. Lee’s approach forms the fulcrum that supports Genesis’ vision to design unconventional, yet popular video slots like Machine Gun Unicorn. The recipe here is a unique combination of wild and crazy themes, and math, and the ability to keep the players engaged through a dedicated website as well as social media handles, namely Facebook and Twitter. Lee connects the success of the game to the industry’s growing inclination toward HTML5 and mobile gaming and a subsequent decline of traditional desktop play. This rapid shift, says Lee, generates the demand for shorter gaming sessions as people look to play on the move, or perhaps in spare five minutes for entertainment and recreation as opposed to setting an hour aside each evening in front of the computer at home. This translates into the need for the games to pack more of entertainment factor, be fast paced, more exciting and feature rich. “We are also observing an increasing development and use of innovative player retention tools that includes new forms of free spins and tournaments.”
Gauging even greater impact such trends will cast in the days to come, Genesis Gaming joined the industry’s online odyssey in 2008 starting with inking deals with gaming giants such as, Microgaming and Gamesys. “Today we operate across social, land based, and online platforms, which allows us to be really data driven and provide efficient solutions,” cites Lee. In addition to designing games with features to engage and retain traditional casino players, the company also brings its proven catalog of slot games to social casinos. Genesis’ unity capability with social casino development line allows users to play the same games anywhere they desire, and on any platform, including HTML5, iOS and Android. The firm combines rapid delivery with business model flexibility that agile social gaming sites require for business growth and profitability. It develops attractive contents and provides math that enable clients to retain players and maximize revenue generation.
We work with our clients either by breathing life into a concept they have developed, injecting our expertise along the way, or by taking our in-house developed concepts to the client, allowing them to choose and customize existing game concepts
“The more popular a game is, the more revenue we all will generate.”
Genesis works with its customers to deliver quality products that resonate with the requirements of the player base. “We work with our clients either by breathing life into a concept they have developed, injecting our expertise along the way, or by taking our in-house developed concepts to the client, allowing them to choose and customize existing game concepts,” adds Lee. Regarding general release content, Genesis continuously develops games and concepts, and presents them to the operators. Anything that generates a groundswell of positive opinion is delivered via general release.
The company’s backbone, Lee says, is its proprietary process that allows flexibility in deploying games into its server and game client. “We are a small and nimble outfit, so we are able to adapt to working in an evolving landscape quickly and look for ways to push the boundaries in terms of the user experience.” In a bid to consolidate its process for the stiff competition ahead, Genesis is investing heavily on its team, creating a highly scalable talent pool for designing games, across all cities. The company also has plans to expand geographically, bringing the best technology and content to its clients.