Sean Evans, Sr. Vice President of Business DevelopmentWhile the land-based casino industry is reeling under the pressure from the online gaming, more companies in this arena are focusing on ways to introduce players to new forms of gaming entertainment and drive the player experience to generate sustained revenue. However, for most companies, getting new games and original content from the manufacturer side to the actual casino has become cumbersome. As Sean Evans, an industry veteran point out, “It took us 60 days to move the gaming content from the build site onto the floor.” Moreover, unlike the online gaming arena, the brick and mortar casino market uses pre-existing expensive games and equipment that cannot readily adapt to the dynamic trends. Evans leads a team of technologists at Digital Gaming Corporation (DGC) to extend the experience of highly creative online games to the land-based casino industry, helping them to achieve higher machine performance, player retention, and improved time to market.
DGC brings the combined effect of Wide Area Network (WAN), data analytics, and intelligent systems to improve the overall brick and mortar casino gaming experience. The company’s expertise in leveraging WAN helps companies to download the gaming content onto the machines at high speed. This helps clients deliver better services to their customers. For example, Michigan-based FireKeeper Casino Hotel has converged online content with 16 cabinets. Moreover, they have improved the integration time from nine weeks to less than 42 hours. “We leverage WAN not only for driving jackpot levels but also for downloading online content, tracking the status of machines, and troubleshooting in order to solve the operational issues even before they occur,” says Evans, Sr. vice president of Business Development, DGC.
DGC achieves Virtual Machine Manager (VMM) and Gaming Laboratories International (GLI) approval certification for their gaming content, which is then uploaded to the web server and the signature requests are forwarded to the land-based casinos. The customers can use the signature to verify their systems and machines for approved content.
We leverage WAN not only for driving jackpot levels but also for downloading online content, tracking the status of machines, and troubleshooting in order to solve the operational issues even before they occur
The company’s solutions also include a reporting system, Scorecard, which creates comprehensive reports in real-time by analyzing coin-in levels, play levels, and coin-out levels. Casinos use this system to determine a machine’s output on the floor.
Technologists and data scientists at DGC are always looking for new technologies in the market to improve the functionality of the client’s systems even as they analyze all the activities in their premises. The combined effect of WAN, intuitive systems, and support services allows the team to constantly monitor and react quickly. Evans believes that they are the only company to bring the online IP to brick and mortar land-based casinos, where they facilitate the analysis of the performance at the player level, thus delivering a greater player experience.
Moving ahead, the company aims to put their content on the tabletop games, smart televisions, and handheld devices. Additionally, DGC is enthusiastic about forming partnerships with casinos and introducing their gaming content onto their website. The players approach the web portal and use DGC’s generated barcode to earn free credits to play on the casino’s real machine. The casino interacts with players on a real platform due to which DGC can get accurate, real-time data about players’ experience and length of each gaming sessions. This helps DGC enhance customer’s gaming services while ensuring a thrilling gaming experience to the players.